Appropriate merchandise items increase the degree of awareness, even more profit is achieved and turnover is multiplied as a result. In some cases, even more sales are made with brand merchandise than with the brand itself. For instance, the sale of fan merchandise for this or that movie generates considerably more revenue than the film itself. And a football club undoubtedly generates ongoing high turnover by selling items such as T-shirts and scarves. Every die-hard club fan needs this merchandise and it shouldn’t be lacking under any circumstances!