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Tips for successful studio

Customers want optimal tanning as well as relaxation. To this end, individual expert advice, a beautiful ambience and a cultivated atmosphere are the keys to success! Here are some tips and tricks to ensure customer satisfaction and to win new customers.

1. Norm-compliant

Perform a skin type analysis and explain to your customer the process and why it’s so important to sunbathe according to their skin type.  Then you can create individual tanning plans on this basis.

2. Consultation

You should determine the duration and the unit best suited to your client according to their skin type and their wishes. As a solarium consultant you will instruct and advise customers on the use of solariums.

3. Ambience

Customers should feel comfortable, thus all the tanning salon’s furnishings are important and your responsibility. 

4. Cleanliness

The units must always be carefully cleaned and serviced after use. The premises should be just as tidy and clean. Care and hygiene are basic requirements.

5. Service

Friendliness in dealing with customers is very important! The solarium visit should become an experience. Offer refreshing drinks and always be available for questions. 

6. Customer loyalty

Conduct promotional activities and be active in social media. Follow your customers and share campaigns with them personally.

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