Design must be honest! 

These four words spoken by Prof. Ferdinand Alexander Porsche get to the heart of his philosophy in which design is not
simply decoration or superficial beautification, but rather the perfect symbiosis of form and function.
This can only be achieved once the functionality of a product is fully captured.

When the studio was founded in 1972 in Zell am See, F. A. Porsche had already delivered the evidence of this philosophy:
the design for the Porsche 911. An unembellished, timeless design that embodies the technical essence of the sports car
like a perfectly tailored suit. A passionate expression of motion – even when still. The fascination for puristic design
still motivates Studio F. A. Porsche today. It permeates all the areas for which Studio F. A. Porsche designs objects
in the 21st century: product, transport and space design.

Striking Optics: Solarium design in the footsteps of the legendary Porsche 911. The design icon as envisioned by Ferdinand Alexander Porsche continues to fascinate people all over the world to this day. And thus the Studio F. A. Porsche was the ideal candidate for our ambitious P9 design project. The result: a unique design that captivates your customers. The ‘Magic Silver’ chassis colour fascinates with a variety of selectable light show programmes.

Radiant Apperance: The right choice for all studio concepts: with the ‘Wonder White’ chassis colour, the P9 is a real highlight in every spa atmosphere. Naturally with colour-coordinated light animations that fascinate customers over and over again.

Trendsetter: The rosegold colour isn’t just trendy for design icons like the iPhone. The characteristic copper shade communicates straightaway the premium aspiration of the P9 along with its colour-coordinated light animations. And because two thirds of all solarium users are female, it’s no surprise that our new ‘Copper Rose’ chassis colour is the clear favourite of this target group in market research studies.